Welcome to Pluto

Pluto theme is engineered to empower new and established Shopify merchants convert better by design. Our design philosophy focused on making it minimalistic so it’s easily used across diverse products/stores; sales efficient by providing a conversion focused cohesive structure to every page, and heavily embracing trusted consumer user experience backed by data. We did this by crafting an authentic layout that helps merchants build instant credibility with consumers while emphasizing efficiency by optimizing all content on every inch of the screen with just the right amount of style for the most exquisite efficient user experience (UX) all the while making it easy for you to customize right out of the box.

Introducing the first ever ‘Slide to Buy’ Button (Patent Pending)

Instant checkout on Shopify. No Kidding. Our revolutionary never before seen ‘Slide to Buy’ button is the most efficient mobile checkout orientation you can offer your customers on Shopify today! — bar none

Data behind this feature: In an interview with Shopify, Vitaly Friedman of Smashing Magazine and a judge on Shopify’s theme of the year award panel said that the number one thing he’s looking for is checkout efficiency.

One Button. Multiple Functions.

Re-engineering the mobile footer

We have good news for you, and bad news, which do you want first? Bad news? Most online store’s footers are a complete mess on mobile. Good news? Most people scroll all the way down! This means opportunity!

Data behind this feature: TMZ.com, Milissa Tarquini found that the most clicked link on the homepage is at the very bottom. Heatmap service provider, ClickTale also analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the length of the page.

When people scroll all the way down they are interested in knowing more about your brand and are looking for reasons to either close your site or make an action. The following recipe ensures they commit the latter:

Make Product Pages Great Again

This is important. This is your product sales page. This is where your hard earned visitor lands. There are many things involved here but above all our team’s goal was to increase conversions by helping the merchant make a sale and help the buyer buy the product, more efficiently!

Authentic Design

We got you. We made sure you look BIG. Everyone will trust your site. Guaranteed √

Above the Fold (desktop only)

Time is of the essence here, and it’s ticking fast. Pluto theme ensures everything necessary to make a sale such as pictures, price, sale, variants, add to cart button, is shown the instant someone lands on your product page. All other details are shown by two folds.

WHITE SPACE Around Content

Matters.

Data behind this feature: UXPIN generously shares several successful case studies that show white space invoked massive action. In one study they made changes to the slider and as a result desktop visitors used them 150% more often, and the site’s overall conversion rate lifted by nearly 20%. For Xerox they did something similar and saw a 20% improvement in engagement, 5 % boost in products added to cart, and a 33% improvement in customers continuing through purchase.

Simply put white space makes you money and not having enough costs you money! It makes your products pop and gives your content more precedence. Pluto theme follows this design fundamental throughout all pages, pictures, content, buttons, carts and especially the product page.

Live Payment Icons

No more coding. No more pictures. No more inserting nada. Pluto theme automates this. Finally! Simply choose accepted payment methods once and our jaw dropping flat out gorgeous payment icons will automatically show up under ‘add to cart’ button, footer, and the cart page to keep a seamless user journey.

Transparent Shipping/Returns Section

We could go tab based style here, but data shows hiding the shipping section could result in poor conversions and conversely; transparently showing it like eBay almost always results in higher conversions, hence one of the reason free shipping bars are so popular. So we designed the shipping section in a way to automate it on every product page and present crucial information like shipping, returns, guarantee in a quick and neat snap.

Put ‘Related Products’ in it’s Place

Amazon, eBay, Nike, Adiddas, and nearly every major brand places related products before the description. Yet in Shopify nearly everyone has related products after descriptions. A major NO-NO. You should give every opportunity to your customer to buy when they are buying, not take them off into reading, if they’re interested data shows they will scroll regardless. Pluto theme offers slider and static styled related products and puts them in it’s place.

Central (eBay Styled) Descriptions

Many merchants & agency designers want the freedom to use the whole page and show product descriptions similar to eBay/Aliexpress. Pluto give them this freedom by having a separate central section for descriptions. This also gives your product the exposure it deserve and depending on your creativity (html) you can give your product that ‘one product’ store feeling as well.

Sliding Cart

Both on mobile and desktop when a visitor adds an item to cart, sliding cart conveniently opens and displays their added products for easy and efficient checkout.

Easy +/- Accordion Navigation for Mobile Variants

Say goodbye to messy mobile product pages.  Pluto theme breaks variants into +/- accordion sections to keep things structured and tidy, you can even choose to keep them open or closed by default from theme settings. Your customers will thank you for such an easy & efficient buying experience.

Laundry List of Other Features

Loox Visual Reviews – 90 Day Trial

Instagram Feed – Free Forever

Subscriptions by Recharge – 90 Day Trial

Oberlo Easy Dropshipping – Free

From California to Ukraine Made w/ hand, heart & head by

Strong Support

Knowledge Center • Video Documentation • Support by Email Tickets

Live Demo